Hello! I am Sonal Srivastava

I believe delightful experiences are created by understanding the confluence of “why” and “how” a user takes action. My psychology background helps me empathize with my user to understand the “why” and my UX background helps me achieve the “how” of user interaction. I strive to put these two together to create (WHY + HOW) = WHOW experiences!

I am proficient at performing user research, creating and testing designs and managing cross functional teams to ensure the best possible product is produced on time and on budget.

Contact me on LinkedIn or drop me an email at sonals@uw.edu.


My Interests